Consumer Context Of The Game Writing

Network Literature in China has already developed more than ten years, from the initial carnival alone to the Group'Writing based on "Qidian" Web site, "Qidian" model's proved that the literary website effective to promote the success of original literary development. This article aims to analyze "Qidian" case for specific, to explore the literary development with the new media of new trend, and try to analyze the following aspects:Preface, general introduction to the websites development which greatly influence the network literature, and "Qidian" is the most outstanding one which has lots of experience to share.The first part, with the point of charging mode, the cyber author, the traditional author, cross-category management, and marriage with the traditional publishing industry,"Qidian" has develop its unique business model and the absorb the success of traditional culture, this part would focus on the success of its media development strategy.The second part, with the theory of Roland Barthes's "death of the author," and Schiller's "Game Theory", authors and readers are experiencing an unique innovation in the definition and transformation, In this process of writing, like playing the game, the "readers" and "author" thorough blending, readers become the center and was given the literary creativity and open space, readers have a direct interpretation of the text beyond the right and possibility.The third part, with the Frankfurt's "culture industry" point of view, try to use the theory of industrialization through the dialysis literature, the cultural symbols of consumer society and point to the property.Conclusion part, expect the future development of the network literature, that there is no network writer, only writers; no network literature, only the literature, and conceptual difference between network literature and the traditional literature will gradually blurred; and eventually form a connected literature industry chain of network and tradition Literature,.The significance of this dissertation is to chase the opportunities of the literature in a certain era in the development of new media, throuth the analysis of "Qidian" website, hoping to catch a unique strand of clean in the river of literature.