Lianhua Film Company "integrated" Business Strategy Research

The thirties in the twentieth century, Lianhua Film Company was established, using different from other China-funded film industry, "integration" of business strategy, the rapid rise to become the industry leader.Luo Mingyou and Lai Man-wai as the two founders of Lianhua Film Company, put to use the "integration" business strategy in a number of novel implant and cutting-edge ideas .they achieved success.Either from the perspective that time or in today's point of view, are very creative. Especially for the development of modern Chinese film industry which in a period of change is concerned.This paper combined the background of that time, in order to Lianhua Film Company's "integration" of business strategy as the research object, using methods such as comparative analysis to research the industrial pattern of Lianhua Film Company's industry ,the significance of the specific method of "integration" of business strategy.And that from point of view of the economics and the creative industries, to judge the Lianhua Film Company and its "integrated" management strategy evaluation.And combined the situation of the film industries in China then summarized some proposals from the theoretical basis.As the little reseach on the Lianhua Film Company-depth , this paper attempts a bold venture to speculate in the entrepreneurial ideas of Lianhua Film Company , combining scientific analysis to express Lianhua Film Company and its "integration" of the essence of business strategy.