Economic Analysis Of CM Film And Television Company

Nowadays, material civilization has been developed. However, spiritual civilization wasweak relatively. In recent years, in order to match the level of material civilization, thegovernment began to vigorously develop cultural industry. Film and television industry, as asignificant part of cultural industry, have received a great deal of attention as well. Twomagnificent meaningful documents issued by the government were all mentioned thedevelopment and growth of the film and television industry. Supporting measures, such asintensify policy support, raise more private capital and set up supporting funds, were alsoincluded. Because of the supports from government, rapid development has beenwell-received. The latest data of SARFT reveal that Chinese movies have been overtakingJapanese at the box office and China has became the world·s second largest film market.Such a success has been great inspired the confidence of the development of the filmindustry.However, any kind of development could not be going smoothly. The industry is alsofaced with serious challenges. Although the film industry has developed more completely,comparing to the United States Hollywood film industry, it still has a long way to go. Besidefilms, the evolution of TV shows is still in progress. The amount of TV series has rosesteadily year by year, but the high quality resources are still in short. It is undoubted that thiswould be even more demanding on the creative ability of Chinese film productioncompanies and it would make us pay more attention to the industry from the view ofresearch. The number of researches based on film industry is high but rarely from thespecific cases which requires intensive study of the whole running progress of the industry.According to the above situation, take the CM Company as an example, this article hasactively explored the aspects on how to produce high quality films, to carry on the businesssuccessfully and to manage them effectively.For the film and television company, how to stand out in the present competitive marketis critical. This article suggests that targeted marketing analysis and reasonable financialmanagement is the key to the problem. Only assuring the targeted market and finding the hotspot of the targeted market can the film companies produce popular films. Also, a reasonablebusiness model is the assurance of output and profits. Financial health and safety is a highly hoped that it could provide professional guidance for CM Company entering theindustry film and for other kind of companies as well.