On The Assessment Of The Commercial Value Of Copyright

The valuation towards commercial value of copyright has been emerging while the copyright industries became the new engine of the economy all over the world. Copyright is the core and foundation of the copyright industries, the valuation towards commercial value of copyright is the precondition and basis of copyright trade. As syntheses of the all factors which are the direct ground of the price of copyright used for trade, the commercial value of copyright which is up to the value of the copyright itself consists of value, value-in-use, value-in-exchange, the relation between supply and demand in the market, legal and political system. The commercial value of copyright is up to the value of the copyright itself, it is also affected by the relation between supply and demand in the market deeply since the uniqueness of the copyright goods. As a legal terminology, the key factors which affect the commercial value of copyright are from legal aspect. Copyright is the legal authorization and protection towards the creative intellective actions and achievements which are displayed as literary or artistic or scientific works. As the objects of valuation towards commercial value of copyright, the property rights of copyright come from the rule of law. The commercial value of copyright is covered by law when it is born, the legal factors infiltrate into every elements of the commercial value of copyright. Each kind of property right of copyright represents a way to take profit by using the copyright, the valuation towards commercial value of copyright is the evaluation and estimate towards the ability of the copyright to take profit. While assessing the commercial value of copyright, the legal factors which appraiser should consider are as follows:the way of authorization, the content of the bundle rights of copyright, the legal life of copyright, the extent of integrity of copyright, the restrictions on copyright, the extent of independence of copyright, the interchangeability of works, the originality of works. Those factors form the valuation model when they are combined together:the expected return of copyright is decided by the legal factors, then the appraiser can calculate the present value of the commercial value of copyright by income approach based on the expected return.