Contemporary Chinese Marxism Popularization From The Perspective Of Media Communication

To promote contemporary Chinese Marxism is the theoretical problem that 17 th National Congress of the Communist Party of China clearly stated, it has important theoretical and practical significance for the construction of the path of socialism with Chinese characteristics socialism with Chinese characteristics. Under the new historical conditions of contemporary China, the social environment and the audience of Marxism have changed considerably, which put forward new demands of promoting the popularization of Marxism.Especially with the continuous development and wide application since the media has greatly changed the mode of transmission of traditional media era, causing a change in the spread of Marxism throughout the environment. On the one hand, wemedia have provided new communication channels for Marxism, on the other hand, information dissemination and other media information randomness problem has brought new challenges for Marxism. Therefore, under the background of this reality, proposed the study of contemporary Chinese Marxism propagation environment from the perspective from the media, for Marxism studies from the media age, it helps clarify the contemporary Chinese Marxism faced propagation environment recognize advantage of the spread of new media communication process to make it work in Marxism, which is of great practical significance to promoting China’s current Marxism specific initiatives.This paper described the characteristics of communications and the specific content of the we-media, defined the connotation of contemporary Chinese Marxism precisely, analyzed the various elements of the spread of Marxism in contemporary China during implied from the perspective of communication studies, including communicators, transfer recipients, media, information and feedback, based on further analysis of the elements constructed contemporary Chinese Marxism spread schematic diagram, which helps our overall and clearly grasp the whole dynamic propagation of Marxism. This article analyzes the challenges of contemporary Chinese Marxism in the media age, the we-media pose a threat to the dominant position of Marxism, while also provides a new opportunity of expanding distribution channels, rich content and innovative spread spread to other aspects of image Marxism. Based on the above analysis, the article highlighted the contemporary Chinese Marxism in the propagation path from the media age. First, making full use of various media new media, multimedia interactive way to expand the spread of forms of Marxism, the linkage broadcast television network, the Internet, telecommunications networks triple play, the full range of coverage spread Marxism. According to people’s demand, innovating disseminate content and expression of Marxism, with a more populist vivid language spread of Marxism, to win the audience’s interest and attention. Using the we-media’s advantages, broading the spread of Marxism in the subject and the audience, breaking the limitations elite spread,to realize everyone spread to all. At the same time, we must strengthen the self-regulatory of media, adhere to the party’s leadership, to create an enabling environment of contemporary Marxism propagation.