Research On The Path To The Popularization Of Marxism In Contemporary China From The Perspective Of Communication Science

Marxism of contemporary China combines Marxism with China's specific national conditions,and provides scientific guidance for us to correctly understand the reality and development of the contemporary world.It is of great significance to promote the popularization of Marxism in contemporary China.It is not only the meaning of Marxism,but also an effective means to consolidate the ruling status of the Communist Party of China.The essence of it is to enable people to understand and apply Marx's basic principles and methods in various ways,and to arm the masses with Marx's theory,and finally get the recognition and practice of the masses.Communication is the transmission of social information,that is,the disseminator will transmit the content through a certain way of transmission to the recipient,and will have a certain effect of the effect of the process.And its basic elements are summarized as communicators,recipients,messages,media and feedback.The subject,object,content and carrier of the popularization of Marxism in contemporary China correspond to communicators,disseminators,messages and media respectively,and the realization of popularity is the effect of communication.The achievements of Marxism of contemporary China are obvious,but there are still some exactly problems.From the perspective of communication science,the shortcomings and shortcomings in the process of popularization of Marxism in contemporary China are: Firstly,the level of theoretical quality of communication subjects is different,organizational leadership needs to be further improved.Secondly,there is a difference in the concern degree of the object of communication to Marxism of contemporary China,some of the people are indifferent to the theoretical attitude,the enthusiasm and initiative of this theoretical understanding is some good and some bad.Thirdly,there is a gap between the content of communication and the reality of life,while the diversity,innovation and flexibility of the expression form need to be further strengthened.Fourthly,the application of communication carriers is with the characteristics of hysteresis,there is a certain time lag between the development of network technology and the actual application,which has not yet formed the resultant force of traditional media and new media.The reasons are mainly focused on the following aspects: the attention level of some communication subjects is not enough;some communication objects have the trend of diversification and utilitarianism orientation;the expression of communication content fails to adhere to the principle of "linking theory with practice",and the technology means of communication carriers are upgrading rapidly.To improve the communication power of the Marxism in contemporary China,they should set up the communication attitude of "gatekeeper",enhance their credibility,andstrengthen their communication skills in order to consolidate the professional authority.They should also play a positive role of "opinion leaders" in the process of popularization.To improve audience's acceptance of Marxism in contemporary China,first of all,accurate and perfect audience analysis should be carried out.We should also improve the cultural level of the public and stimulate their enthusiasm for learning.It is also necessary to open up two public opinion fields to promote the active dissemination of popular objects.To improve the persuasiveness of Marxism of contemporary China,we should base ourselves on the great practice of the masses,make full use of and draw lessons from Chinese traditional culture,and attract audiences with rich and colorful forms of expression.To build a pluralistic and efficient carrier of Marxism of contemporary China,we must promote the modernization of media,further exert the influence advantages of traditional media,develop a variety of communication methods,and establish an efficient communication system.