Caring For Love - A Study On Volunteer 's Advocacy Behavior Of College Students

With the rise of "welfare state" theory, the third sector began to participate in the social welfare service, a lot of non profit organizations emerged as the times require. The non-profit organization of our country began to rapidly expand after the reform and opening up, with the Chinese poverty alleviation foundation, the China Charity Federation, the Red Cross Society of Chinese as the representative of a group of social welfare and charity organization started to enter the public view, play an increasingly important role in the charity, poverty alleviation, education, culture and propaganda education hand.Non-profit organizations in the early "product oriented" strategy, aims to attract businesses and the public to contribute by increasing the sublimity of charity project. With the increasing of the non profit organization, product oriented fund-raising strategy becomes more difficult, many non-profit organizations have begun to change from passive to active, from "product oriented" to "market oriented", derived from a number of full-time staff responsible for fund-raising, fund-raising behavior pop up.One of the non-profit organization of China foundation for poverty alleviation as the earliest, at a charity fund-raising successes, "good 100 care package" volunteer fund-raising activities is the China foundation for poverty alleviation sign procurement project, the project since its inception, from all over the country students volunteer fund-raising to direct money to more than 30000000 yuan. For more than 250000 of the poverty-stricken children raised a care package. Study on the way of the project is very useful, can not only enrich the project design, the optimization of volunteer management to improve procurement efficiency, also called for more people to pay attention to the public to provide the reference for the future study more fund-raising project.The author in the 2015 poverty alleviation fund public leadership training camp, a questionnaire to all outstanding representatives of soliciting students from more than 20 provinces and cities, a total of 103 valid questionnaires. In the next period of time, according to research needs to individual participated in "good 100 parcels and outstanding community leaders conducted in-depth interviews, through comprehensive analysis and comb, and come to the following conclusions:Fund raising is essentially a kind of social exchange behavior, the process involves the exchange student volunteers, donors, poor students and the China foundation for poverty alleviation, through their "good 100 care package" fund-raising activities to exchange of needed economic resources and social resources, so as to realize the benign operation of the procurement project. In the procurement process, poverty alleviation fund with the docking,the way of practice into the credit system, for the community to provide funds to support planning and attractive public awards, honorary certificate of award and outstanding volunteer network publicity and so on the many kinds of ways to motivate the student volunteers to carry out procurement activities. Factors affecting the performance are the main way of communication skills, if appropriate, CO volunteers to comfort and encourage the flow of people, the size of the way place.At the same time, the social benefits of good 100 fund-raising projects the author evaluated by carefully combing, found that the fund-raising activities social income effect is mainly reflected in the following aspects:one is students’ public participation habits gradually formed, the two is the operation mode of non-profit organization gradually "marketing" is a non-profit, three the fund-raising effect has been improved, in addition to help poor students realize the relay of love.Although fund-raising activities in the context of the whole society has been a great impact, but there still exist some problems, mainly as follows: the recipient address statistical errors leading to echo the donor card cannot be feedback to the donor hands, and urban poor communication leads to fund-raising activities blocked, some colleges and universities public organization responsible attitude and not the person in charge of leading to low efficiency way.Based on this, the author put forward some targeted measures, one is to strengthen the management and training of volunteers to ensure the volunteers received registration information is correct, the two is to establish a set of sound communication and management mechanisms to ensure that the activities carried out without hindrance, three is the strict screening in the university community fund-raising activities to ensure the quality of procurement the team.