Research On The Innovation Of Guiding Mechanism Of Public Opinion Network Public Opinion

At present, China is in the social transition, there are some economic dislocation, social disorder, heart imbalance, which also produced a series of social problems. The times we live in the era while the Internet age, but also in front of everyone has a "microphone" and information dissemination situation has changed dramatically, and an unexpected public incidents occur, users are likely to be collected, publishing and disseminating, causing great concern to Internet users, and to interact with the event itself, the interaction, the ability to correctly guide public emergencies not related to the event itself can be resolved, also for the harmony and stability and a smooth transition of the current society plays a vital role.In many public emergencies occurred in recent years, the network of public opinion in the direction of the incident played a significant role in guiding anomie caused significant effect ineffective, exposing the current boot mechanism obvious defects, such as in terms of ideology the lack of a sense of crisis, lack of public confidence in the management of appeal, on the performance of a passive response lag, network public opinion judged inadequate, insufficient network capacity to set the agenda, such as the legal system is not perfect.This article first introduces the analysis of the four core concepts, and then through the agenda setting theory, several basic theory and the theory of group polarization spiral of silence theory, demonstration of public emergencies network public opinion to guide the work required theoretical support; pointed sudden public negative consequences network media event that will be triggered by improper guidance, strengthen our elaborate network of public emergencies to guide public opinion is important mechanism innovation. Understanding and knowledge of these concepts and the basic theory is exactly what we need to do the work premise guiding public opinion.Secondly, through a careful reading information on the experience of several typical countries, intended to complement each other, providing a reference for our country to find areas for public emergency network media guide mechanism.Then, discuss the problems and causes of the public emergency network mechanisms exist to guide public opinion, for the next chapter guide mechanism innovation proposed foundation.Finally, by analyzing the content of the fourth chapter, pointed targeted network of sudden public opinion to guide the overall plan, make a few suggestions of the public emergency network media guide mechanism innovation to the theoretical aspects of the study period for providing ideas and foundation.The study will be concluded, the public emergency network media forward actively with scientific and effective guide, through the government, the media and netizens tripartite joint efforts can be achieved, in order to achieve such a goal, a very important starting point is to establish a mechanism to guide its scientific opinion. This study, precisely in order to further promote the in-depth theoretical study of public opinion to guide emergency network to do the groundwork for doing emergency public opinion to guide the work of the network provides a guideline that can help in the development of relevant government departments, public emergency network boot provide reference for decision-making.