Research On The Coping Mode Of Officials Public Opinions Crisis Events

In the era of the rapid development of new media information, when face the endlessofficials public opinions crisis events, how the government to strengthen the leading of thenetwork public opinion and how to prevent and eliminate the public crisis as well asmaintain the correct public opinion direction are the important topic that test the ability ofthe government and set up the image of credibility.Through using literature analysis method, case analysis method, brainstorming,practice feedback method and so on, referencing the existing research results of theofficials public opinions crisis events, classifying officials public opinions crisis eventsinto kinds of illegal crime, qualifications, life style, personal accomplishment, Accidentalinjury, and collected118cases officials public opinions crisis events in2009.01to2012.10,as research samples。This paper use SPSS to analysis the way and effects of our present government’scoping with the officials public opinions crisis events from the response time, theaccountability time, the investigation, the violence’s use,the apology,and the event’s typeand it’s Accountability.On the basis of statistical analysis, the article puts forward the "infection effect" and"the silence of the spiral" in the official public opinion crisis, the "stereotype" and "reversecognition" in the official public opinion crisis, the important of information openness inthe official public opinion crisis, the "series" and "label change" general rules in theofficial public opinion crisis.At last, the paper points out that in order to cope with the officials public opinionscrisis events more effectively, the government should Improve their ability and Medialiteracy, make full use of The golden4hours, introduce the third party into theinvestigation, investigation fast and Accountability powerful and use policy With caution.In a word, according to conclude the theory and practice, this paper discussed the topic through the comprehensive analysis of facts with an aim of having certain theoreticaland practical reference significance to the government.