Research On The Interaction Mechanism Between Guiding Subjects Of Opinions In Network Group Events

In the new media era,the frequent events of the network group,the shaping of a healthy network environment and the guidance of public opinion on the network group have become an important issue.As the frequency and complexity of the network group events,as an important part of the guidance of public opinion,the subject of public opinion guidance and the interaction between the leading bodies are becoming more and more.The purpose of this paper is to study the interaction between public opinion leaders in network group events.In the study of the actor network theory and intersubjectivity theory,the actor network theory emphasizes two elements,breaks the boundaries of the main objects,emphasizes the activism of the non human factors,and the human and non-human beings can exist as equal actors.This provides an equal dialogue perspective on the study of the relations among the subjects by public opinion,and the intersubjectivity theory emphasizes the intersubjectivity.Dynamic,the status between subjects is equal,which provides a new concept for studying the interactive relationship between public opinion and the main body.On the basis of the theoretical research,the author further done a typical case study and selected the typical network group events of 2016-2017 years.The research found that the main body of public opinion guiding is multi subject,but in the guidance,the main body is dominated by the main body,the other subjects are often used as synergistic forces,and even some subjects do not voice and do not participate.Therefore,the author thinks that the interaction between public opinion guidance subjects in domestic network group events is not sufficient,and a new interactive mode or mechanism should be created in order to promote the interaction of public opinion to guide the subject.In the further study of the mode of public opinion guidance in some foreign countries(this study is selected by the United States and Germany),it is foundthat the governments of these countries play an important role in the process of public opinion guidance.However,the interaction between the government and the media is very frequent,paying attention to the operation of the official network,and making good use of the social media platform and the new network technical means to interact with the netizens and the media.All these provide essential information and inspiration for the author to innovate the interaction mechanism between guiding subjects of opinions.In the process of constructing the interactive mechanism between the public opinion,the author,based on the actor network theory and intersubjectivity theory,combines the facts of the guidance of public opinion in our country and draws on the advanced practice of some foreign countries,and constructs a guide mechanism of intersubjective interaction.The system includes three characteristics: equal dialogue,trust strengthening,innovation and coordination.Dialogue equality refers to the equality between the multi subjects guided by public opinion,which does not particularly highlight the dominant position of a leading subject;trust strengthening refers to the establishment of a trust strengthening system,the protection of the interests of different subjects,the enhancement of the degree of trust between the subjects and the effective interaction among the subjects;innovation and coordination refers to the use of new media technology to build interaction.The platform creates a favorable interactive scenario for all subjects,which is more conducive to the guidance of public opinion.