The Definition Of Internet Industry - Related Market Under The Condition Of Bilateral Market

With the development of the Internet, more and more enterprises run by Two-Sided market operations.This special business model challenges the traditional way of antitrust analysis.The introduction of this paper first put forward the problem, and then describes the background and significance of the paper, the existing legal provisions and research results were reviewed, to clarify the status and development of domestic and foreign research. Text is divided into the following four parts:The first chapter, the basic theory of two-sided markets, briefly introduced the concept of Two-Sided market, bilateral market cross network externality, both ends of the platform pricing mechanism is different, user-locking lower demand for alternative analysis of three characteristics.The second chapter, the general theory of the relevant market definition, introduces the concept of the relevant market and the relevant market definition is the need to consider the three dimensions, the relevant market definition of commonly used alternative analysis methods and SSNIP test.The third chapter, the dilemma of the definition of the Internet industry related market in the Two-sided market.The fourth chapter, the way of identifying the Internet industry related market under the condition of Two-sided market.