Research On The External Communication Of Chinese Government Since The Reform And Opening - Up

The development and progress of a country, not only depends on the country’s internal factors, which often also subjects to external environment. The so-called external environment includes the country’s diplomatic and military environment, cultural environment and public opinion environment, etc. Under the background of today’s era of information explosion, the public opinion environment has more and more influence to a country. External communication, especially the government as the main body of the external communication to create a good public opinion environment and to improve the external environment of the national development is particularly important, for each sovereign state has very important strategic meaning of practice.Since China was founded in 1949, the party and the government has always attached great importance to foreign spread to show the world China’s style. After the Reform and Opening, Chinese government’s external communication system is more and more mature, foreign spread work has made outstanding achievements, for the improvement of China’s soft power and international image made outstanding contribution. But subject to various factors, the Chinese government foreign spread still follow the traditional internal propaganda, unavoidably, lack of skills. What’s more, lack of information of modernization and internationalization of external transmission system results in external communication wasting effort. With the globalization of information dissemination and the development of the emerging online media, the spread of China’s foreign new problems and new challenges are constantly emerging. In general, the Chinese government’s foreign communication is still in the primary stage.The deepening of the globalization and the rapid development of communication network technology greatly improves the ability of a country’s external information transmission. However, the current international society is still dominated by the western powers, which hold the power of speaking. Developing countries’ external communication is often conditioned by this difficulty to achieve the desired effect. In a globalized environment, how to create a more objective for China’s modernization development, more friendly of international public opinion environment is the aim of our government in the external transmission, which is an urgent need to solve the problem. In foreign spread, not only should resolutely safeguard the interests of the country, but also follow other principles, according to the change of international situation, closeness of relations between countries, cultural differences and other comprehensive factors to determine the spread of foreign content and way.