On The Ethical Issues In Modern Business Management

In the contemporary society, with the enchaiice of the overall human quality and the more profound comprehension towards some social issues, men have become the subject in the economic process, which emphasizes especially the human consciousness. Enterprises, as the economic cells in the society, apply the human ethics and morality into the enterprise man- agement, and such symbolizes the features and progress of the mordern management. The thesis aims at awakening the enterprises and the whole society, and drawing their concerns and focus on the business ethics and morality, so that enterprises should change their擯rofit ?orientation?target adhered to them, and establish a new concept of equal emphasis on profit and mo- rality . The thesis begins with the formation and evolution of the business ethics and morality; raise questions and analyze its meaning, contens, arid their position and function in the enterprise management. The thesis then elaborats the writer?s viewpoirnts and explounds the necessity and urgency of the construction of business ethics and morality , through the analyses of the typical ethical and moral issues . Finally it puts forward the way and so- lution to enhancement the business ethics and morality, that is, to promote the business ethics and morality, through the strengthening of social supert- sion and inprovement of morality of the administrative personal and em- ployees in enterprises , to promote the business ethics and morality.