Panjin City Building Plastic Factory Development Strategy

With the rapid progress of our economic,scientific and technological globalization,as well as our Market Economy's being perfected uninterruptedly,the competent situation that the enterprises are facing is more and more severe. Thus,every enterprise,especially the medium and small-sized ones must recognize the situation and strive for a road matching with themselves to exist and develop from point of strategy. The purpose of the enterprise's strategy research is to judge and select based on the environmental change and its own conditions,so that a development strategy can be adjusted and worked out which can be suitable for its development and meet the social demands.Panjin Building Plastic Plant is a typical state-owned medium and small-sized enterprise. Owing to the historic reasons,it bears a heavy burden. Under the condition of Market Economy,it is facing again the serious competent situation. A series of unfavorable factors such as lacking capital,incomplete products and extensive management make it in a state of loss.The article abides by the modern managing principle.. Upon checking considerable documents,adopting the methods as integration of theory with practice,survey and research,analytical statistics and forecast,with the analysis of the enterprise's inner and outer environment,it confirms the opportunity and threats the enterprise will face,as well as its own advantages and disadvantages. It puts forward the strategies as joint-ventures and comprehensive innovation,adjustment of products structure,human resources development. The program and measurement are drawn up accordingly. These are based on the facts of the enterprise,which are very oriented and applicable,so that the enterprise can escape from the difficult position benefited from the article,at the same time,it manages to be some experience of the same walk of enterprises domestically.