Kang Ning Chemical Co.Ltd.——Adjust Development Strategy To Create Competition Advantage

The thesis includes case and analysis two parts. It takes the development process of KangNing Chemical Co. Ltd. as its main clue in the first part. And then bring forward the company抯 main problem of high cost by introducing backgrounds and current changes of the world and Chinese Cephalosprins pharmaceutical market.In the second part, it describes the outside market situation of kangning chemical Co. Ltd. at first. And then analyzes the competition of pharmaceutical industry and products status by using PORTER model and BCG theory. The conclusion of incorporate strategy of establishing a joint venture in China is educed by SWOT method after having taken the advantages and disadvantages of the company into consideration. In order to find out the marketing, products and other strategy, the STPS and product life theories are utilized in the end of the thesis.