The Competitive Strategy Of Intelligent Residential Quarters Of The Property From National Chiao Tung University

Real estate is undoubtedly one of the most important industries ofnational economy, and it also plays an important role in people's everydaylife. On the one hand, Internet economy has challenged the running modeand developing strategy of the real estate companies; on the other hand,with the rapid development of Chinese housing during the recent years,great changes have taken place on people's consuming concept andconsuming level. Under the economic and market environment, and howto grasp the developing opportunity of the new economy times, how tochange , make and operate the competitive strategy have become a newproblem of the real estate companies, and the competition strategy mustmeet the confinement of the two aspects company's outer environment,company's inner environment and competition ability. This dissertationtakes the brainpower house subgroup of the Jiaoda Real Estate Companyas the main line, under the base of comprehensive, objective and in-depthanalysis of company's outer environment, inner frame-work, culture andcompetitive ability ,pursues that how the real estate company establishesand carries out the competitive strategy in the new situation.This dissertation has been divided into four chapters, the first chapteris the analysis of the industry and competition and backgroundintroduction of brainpower house. At first, beginning with themacroscopical analysis of the real estate industry, analyze the marketframework and economic character of real estate industry; then, elaboratethe current situation and market characteristic of the Chengdu real estatemarket. In the end, the concept characteristic of the brainpower housesubgroup is introduced, and the reason why the brainpower house hascome into being is analyzed from the aspects of Internet economy, marketand consumer, and government policies and so on.The second chapter is the analysis of the resource and competitiveability of the Jiaoda Real Estate Company. At first the development3.,,~ N ~Vcourse ,framework, culture aspects of the company are introduced, then, Ichooses the two representative competitors of Jiaoda 腃hengdu ZhixinCompany and Wanke Company, from the contrastive analysis on themechanism, culture, product site, financing situation etc. aspects, analyzesthe market situation and competitive ability of Jiaoda; In the end I usesthe SWOT method to analyze the company's resource and competitiveability.The third chapter is about the establishment of Jiaoda competitivestrategy, successful strategy depend on the manage foresight, sharpanalysis of industry and competition, and good resource matchingrelationship. The chapter analyze the company's outer environment andinner resource and competitive ability, discuss that how Jiaoda consideredthe situation and established the strategy.The fourth chapter is about the brainpower house subgroup of Jiaoda.The first part is about the development course, practice and achievementof Jiaoda brainpower house subgroup from the detailed introduction.Then, I analyze the current situation and development course of thebrainpower house subgroup, contrasting the domestic and foreigndevelopment situation, combining the market research of Chengdubrainpower house market, and analyzing the current problems andelaborating the methods to solve these problems. In the end, I forecast thedevelopment trend of the brainpower house, and believe that thebrainpower house must be the trend of the house development.The last chapter is about the implementation of the competitivestrategy. The techniques to establish strategy and implement strategy aredifferent, and successful strategy implement depends on the performanceof the leadership, work with the others, allocation of resources ,andframework etc. The chapter expound...