Research On Competitive Strategy Of YH Pension Service Center

In the twenty-first century, China has stepped into the aging society and the degree of population aging is growing year by year. Parents taken care of by kids, this traditional thought is confronted with difficulties and its feasibility is being challenged. In eighty’s of twentieth century, One-couple-one-kid Policy makes many parents having only one kid born. When these kids grow up and have their own family, they have to take the responsibilities of caring for one kid and four parents. The burden and pressure is apparent and obvious. Many people start to look for new ways to enjoy their lives in retirement. Taking good care of the seniority is the responsibility of not only each family and each person but also a moral society. In this circumstance, exploring new ways of living a retired life and learning from other countries’advanced experiences attracts the focus of the government and researchers. Many new conceptions, e.g. Organization Retirement and Community Aged Care, become acquainted to the public.In the many different ways of living a retired life, Organization Retirement is an important component of the entire aged care service system and it is irreplaceable in dealing with some special issues. Achieving the similar level of the capacity of Organization Retirement is an important target for Chinese government improving the national aged care service system. Many preferential policies and investment incentives come out to encourage investment in the sector of Organization Retirement. The barrel to entry is lowered and Organization Retirement is expanding quickly.In contrast to the fast growth rate of Organization Retirement capacity, the average rate of capacity usage efficiency is declining year by year. Many caring houses are in the difficulties of operation. The quality of the life of the sonority that live there cannot be kept and their rights are eroded. Some caring houses are so popular that people must wait for months or even years in queue. But other caring houses are vacant for years.The healthy development of one industry depends on the healthy development of each entity in it. This article intends to find some suitable strategies for an individual caring housing by applying the theories and techniques of strategic planning. YH Caring Center is a non-profitable caring house invested by private sector. It has suffered the low usage efficiency of the facility since its foundation. The information and data of external environment and internal conditions are collected and analyzed, therefore a differentiation competitive strategy is proposed. Some possible ways to implement the differentiation strategy are also discussed.