| In April, 1999, I participated in a task organized by ChengDu City Project committee which is how to expand consumption and incentive market, in which I completed the part of environmental protection market, later I participated other task named ChengDu City execution plan of 'ten five' environmental protection industries, depending on it, I continued to learn, research and analyze the environmental protection industries market and enterprise of China and developed countries ,more and more deeply ,and not only took effort to grasp the connotation about environmental protection industries market and condition ,tendency and character of market and enterprise of China and pointed out the defect ,at the same time, summarized the experience of developing environmental protection industries market of China by comparing with and analyzing different market of many countries ,and I also pointed out my own viewpoints about how to enforce marketing strategy and tactics for China's enterprise. With the development of modern industry and technology, world became flourish, but environment is destroyed more and more seriously, because of this, environmental protection and sustainable development are important issues in the world. As the technology guarantee and material basis of environmental protection, environmental protection industries market develops rapidly and becomes the industries, which is full of wish. In China, the development of environmental protection, on one hand, can offer advanced technology, installation and product for preventing from pollution, on the other hand, can expand domestic need and pull the economic development in time. Facing with the market, environmental protection enterprise in China can win in competition nothing but to know the character of industry and acquaintance need of market and execute marketing strategy and tactics truly. The dissertation includes five parts. The first part: market tendency of environmental protection industries. At first, I interpret the definition of environmental protection industries in China. In the period of planned economy, environmental protection depended mainly on government, couldn't adequately make effort, there was no real environmental protection market, and only according to economic regularity, the real environmental protection industries market can be constructed , therefore knowing the tendency of market becomes the premise to research environmental protection industries market. Environmental protection industries have two kind of definition, which is narrow sense and broad sense. At present, people think commonly that narrow sense is core of environmental protection industries and broad sense is its tendency. In the part, I throw emphasis on the market of environmental protection industries, which includes market of production of environmental protection product and market of environmental protection facilities. The later means three hands: one is concentrating to preventing from pollution, two is constructing various powers of assets, and three is operating and servicing through market. In the course of it, three question should be paid attention, which is recognizing truly the relation between depending on government and market, counting on match and innovation of current policy, not rushing but making progress by turn. The second part: several basis question of environmental protection industries market. The part throws emphasis on the market system, market corpus, influence factor and effect on development of economy. The third part: comparing with and analyzing development of environmental protection industries market in China and other nations. This part researches the development and condition of China and developed countries, and through comparing with and analyzing, I point out experience, which is good for developing environmental protection industries market in China. Development of environmental protection industries market can be divided into three stages, which is initiative p... |
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