Chengdu Prepress Industrial Development Strategies

The BR Printing Industry, which is one of the entries of the printing industry, started with the beginning of the latter. In the past one or two decades it has been developing at very fast speed. About one thousand years ago we Chinese invented typography, which is called one of the "Four Great Inventions" in ancient China. It is really a great contribution to the history of human civilization. Nevertheless, in the modern times our techniques and management have lagged behind that of the western developed countries. During last decade, great changes have taken place in the BR Printing Industry owing to the rapid development of electronic techniques. The digital and network age has brought numerous opportunities as well as huge challenges to the BR Printing Industry. As a lot of BR Printing enterprises are constantly innovating to improve the productivity, to solve the problem of talents shortage and to consummate the management and administration, we have to consider about the developing direction of the BR Printing Industry in the new century.By using the economic administration theories on marketing and strategic administration and with concern to the present Western China Development strategy and the access to WTO, this thesis puts forward suggestions and countermeasures to the problems of the BR Printing Industry in Chengdu on the basis of a detailed and thorough analysis of the situations of the BR Printing Industry in Chengdu and all over China. In this way we can draw the attention from all the BR Printing enterprises in Chengdu to the future direction of the trade development.This thesis is divided into three major chapters: the first chapter is General Situation of the BR Printing Industry and it's Development, the second is Understanding and Cognition of the BR Printing Industry in Chengdu and finally it is The Countermeasures to the Development of the BR Printing Industry in Chengdu. The first chapter includes three sections, namely, the General Situation of the BR Printing Industry, the Developing Direction of the BR Printing Industry and the Important Factors that Influence the Future Marketing Demands of the BR Printing Industry. The first section deals with introductions of the concepts, the content, the use and status of the BR Printing Industry in the history of human civilization. With a comparison to the worldwide development of the BR Printing Industry, it also analyzes the relation between the BR Printing Industry and the printing industry. In the research of the developing direction of the BR Printing Industry, the developing trend of the techniques and the transformation of the administrative focus, the second section lays emphasis on the introduction to the Internet Revolution and Cross-media Revolution and their influence on the BR Printing Industry. The third section analyzes the important factors that have great effect on the changes of demands in the BR Printing Industry in the coming years. There are two sections constituting the second chapter: the General Situation of the BR Printing Industry in Chengdu and Understanding and Cognition of the BR Printing Industry in Chengdu. This chapter mainly introduces the history, the present and the common circumstance of the BR Printing Industry in Chengdu. It also analyzes the factors that contribute to the present patterns and characteristics of the BR Printing Industry in Chengdu. Through studying on the influence of Western China Development strategy and the access to WTO, it analyzes the challenges and opportunities of the BR Printing Industry in Chengdu faces. It points out the advantages and development-beneficial conditions along with the problems and restrictive factors the BR Printing Industry in Chengdu has and makes an expectation of the market development of the BR Printing Industry in Chengdu.There are three sections in the third chapter: Macroscopic regulation and control of the BR Printing Industry by the government, the general countermeasures of accelerating the development of the BR Printing I...