| This study is to research into the growth of international ship management industry and the reasons why it grows so rapidly. To compare domestic shipping circumstance with the developed country抯, we are able to analyses if big-size ship management company can be set up and grow in China just like it do in the developed countries. Considering special conditions of Chinese shipping industry, I try to find a way of building Chinese characteristic ship management company on the basis of China Shipping Group Company which have large number of ships and can provide various types of services to the customers. As China will join the World Trade Organization in the very near future, Chinese economy shall be more open to the rest of world. We will obtain a very good opportunity to develop our country. However, in the meantime, some traditional industries have to face keen competition from the foreign company and some fields of shipping industry will be also influenced at certain extent. Since ship management in China is almost in blank, the status of our national industry is very serious. In order to rise to the challenge, we should carefully study the advanced operating technique of foreign ship management, and æ»oster?Chinese characteristic Ship Manager as soon as possible. This is the main object of this paper. The introduction is to provide a summary of the research content, objective and emphasize that it 憇 very necessary for China to develop ship management. The article is consisted of two parts, the first part including Chapter 1, Chapter 2 and Chapter 3, which expatiates the growth of international ship manager, the reasons why it grows so rapidly and different types of it抯 service. The second part including Chapter 4, Chapter 5 and Chapter 6 which stresses on the status of domestic shipping industry, marketing analyses of Chinese ship management and how to found a big size ship management company on the basis of a traditional shipping company. Chapter 1 briefs that the ship management is one of the four waves that characterised the evolution of maritime transport, introduces the definition of 3 ship management and then reach the conclusion that Chinese shipping industry should adapt itself to world trends. Chapter 2 is to clarify the reasons for ship management抯 rapid growth: the external pressure, the continuous change in the structure of shipping industry and the internal operating needs. Chapter 3 specify the different types of service provided by ship management which including commercial management, technical management, manning-only management, technical-only management, provisions management, time charter supervision and ownership services. Chapter 4 suggests that China can use the experience of international ship manager抯 development for reference and introduces current situation of Chinese shipping industry, sorts the main players, indicates respective advantages and disadvantages and then expatiate on the marketing condition of Chinese ship management. Chapter 5 points out the patterns of constructing a ship management company in a traditional shipping company (the owner): completely transform, partly transform and entire management, part management. Chapter 6 illustrates the way to set up a ship management company with example of China Shipping Group Company. 1. to take advantage of the Group Company抯 ship operating system, specify the ty... |