The Study, Based On The The Btoc Type Of E-commerce Marketing Mix Strategies

eCominerce by way of the main applying field of Internet , is developing rapidly and different from the pattern of the orthodox business .Being devoid of reflect and research the market and the psychology and behavior of customer in the condition of BtoC eCommeree, the superiority of BtoC eCommerce isn抰 brought into play.The thesis , in the first place ,makes a detailed analysis the status quo of BtoC eCommerce in china and construes the market of BtoC eComrnerce . On the basis , the paper point out the 4P抯 being unfit for the BtoC eCommerce and expands them , then puts forward the 7C抯 which may adapt for BtoC eCominerce and sets up the plane and solid conformity model of 4P抯 and 7C抯 Last but not least , the paper points out the fact guide of the marketing strategies of BtoC eCominerce.