| ABSTRACTIn the beginning years of l990s, net technology xvas accelerated and anlplified by therapid groWth of Internet, which surged aIl over the world. TO webif} themselves, bigcompanies in the world took approaches f providing informational services. integrating thee--commerce initiative throughout the company, widening business fields. remolding businessstructures, or energetically creating new methods of management and n1arketing. \Ve believethat the 2lst century is an era of net and information. E-commerce is reshaping the world. Inthis century, the growth and application of net technology has changed the traditional modusesof information on allocation and acceptance, as well as the environment of people f life, work,study, cooperation and communication. To hitchhike the express train of net economics,insL1rance colllpanies in China are to meld e-commerce into their entire colnpany operationsquickly and effectively on the strength of new technologies and innovations. An1ong them,auto-insurance online marketing (hereafter as AOM) is an effective brandne\v concept andmode of business to adapt the rapid groWth of informational net technology and the transfOrmof net economics. Obviously AOM is to play an important role of insurance marketing in the2l st century, fOr it contains a lot of benefits, such as universal optiol1, low cost, unlimited zoneand time, and privacy security etc. All of them can satisfy the custon3er's characteristicdemands to an ultilnate extent. The reason why chose AOM as the subject investigated is toexpand China's AOM activities. In so doing, the author first heavily relies on a broad range ofocollomic theories at the beginning (indeed, by using insurarice, marketing, e-commerce andother relative theories) to educe Internet insurance from e-commerce, and then find the rightposition of AOM in lnternet insurance after the analysis of the relationship between Internetinsurance and online marketing. Subsequently, fOcusing on AOM in China, the fOur chapters ofthis thesis can be organized into three sections f benefits, problems, and coLlntern1easures. Atlast it tries to build up an opening AOM Inode on the basis of lnternet. taking our country'ssituation into consideration. Three traits are depicted within the mode. First, it has netadded-value effect. Second, it buiIds up an opening auto-insurance network system ol1 the basisof Internet by using China's third party liabi1ity insurance database as the system platfOrm.Third, it can easily join in the a1l-finance network systen1. As the Current inst1rancc 1egislaturesti1l mainly considers the traditional insurance activities, it lacks relevant lat';s and regulationson Internet insurance and AOM in our country. This poor situation urges the author providepertinent countermeasures on the developInent of AOM by further study, so as to reshape thequrrent insurance lesgislative structure, and to impel the developn1ent of China's Internetinsurance and AOM actively.This thesis consists of four chaPters.Chapter one discusses the relevant basic concepts of AOM and the related, and thendefine the relationship of e-commerce, online marketing, Internet insurance and AOM.Beginning f1om the impact on the insurance industry by e-commerce, tl1is chapter deri\'es thesubject investigated in the whole papervAOM. When current situation of AOM is introduced,the thesis makes a basis of further analysing AOM's development countermeasures.Chapter two highlights the study on analysing the gamut benefits comparison of China'sAOM, according to which it is feasible to embark on AOM in China widely in the fLlture.Chapter three deals with the global and national problems faced by when carrying onACM. Thus the thesis can provide pertinent sugestions on the AON4抯 development countermeasures in China.Chapter four starts with the countermeasures taken by state-owned property insurance companies after rejoining in WTO, then it expatiates on the bette... |
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