The Company's Financial Management Theory And Methods Applied Research In Business Management Practice

Finance has evolved to a complex theoretical system covering almost all the important areas of business administration by addressing important business, economic, and social problems. In today抯 business world, the decision making process relies much more widely on the financial information than ever before. On the other hand, the environment of business changes very rapidly, so do the practices. Therefore, there are always areas that finance could not cover. To be a competent financial manager or CFO, you have to keep up with the changes of the business environment. It is also true that to be a competent CEO you have to know of financial management, at least its basic concepts and ideas. In this assay, the author try to verify the above mentioned arguments by deliberating the application of the ideas and methods of financial management on strategic decision making processes and the day-to-day management of a business. An case of Five Star Beer Corporation is also studied to further verify the arguments.