Livzon Pharmaceutical Group, Development And Marketing Strategy

Along with establishment and improvement of Chinese market economy, the competition of medicine market will he more and more heavy If enterprises want to occupy market and keep them growing continuously, they should make out the right enterprises?development strategy based on exterior market environment and themselves?condition. It is very important to enterprises?existence and development that enterprises should focus on market, pay attention to R & D, breakthrough traditional sales concept, learn modern marketing theory positively, and use these knowledge in practice. Livzon is a model of pharmaceutical enterprise of state-own after China抯 reform. By this paper. I will use marketing抯 theories to expatiate Livzon抯 development course and analyze how Livzon makes out and improve their development抯 strategy, product抯 strategy, price抯 strategy, place抯 strategy, and promotion抯 strategy. II hope that this study can bring a little contribution to reform, existence, and development of enterprise of state-own. The structure of this article as follow: 1. Introduction of history and actuality of Livzon 2. Review theories of enterprise抯 strategy and marketing 3. Introduction research method of this paper 4. Section four, section five, section six, section seven are this paper key points. In the view of theory, I expatiate and analyze Livzon抯 development courses, problem faced by Livzon in market抯 competition, Livzon抯 internal reform, and fruit attained by Livzon. 5. Section eight is based on section seven. It gives suggestions to enterprises of state-own that they should improve the ability of competition by strengthening product抯 position, brand cultivation, sales channel management, and product抯 R &D.