Shaoxing Branch Competitive Strategy Of China Telecom

1n1999, China Telecommunications corporation (CHINA TELECOM) was separated into four independent companies, they are new CHINA TELECOM, CHINA MOBILE, CHINA BP and China Satellite Communication Company. In 2000, the new CHINA TELECOM was separated again by its service fields. Till that time the monopolization of Chinese communication market was broken Under the country抯 new policy of 揹issymmetry control? some new communication companies such as CHINA UNICOM, CHINA JITONG and CHINA CNC are growing up quickly. Now the basic communication market is occupied by several different companies. At the same time, with the development of technology many new communication additional services are presented. China will be a member of WTO very soon, that means the competition in communication market will be more and more severe. As the oldest and largest communication company, how to adjust its operation strategy immediately is an important problem for CHINA TELECOM. This paper analyzes the situation at present in Shaoxing Branch Company of CHINA TELECOM. Then presents a new compete strategy for the company to succeed in the new market. This paper discusses two main external factors for the company, one is the industry and its attraction, and the other is the competition situation in the local area and in the future. Then it analyzes the strengths, weaknesses, opportunities and threats (SWOT). After these studies, this paper presents that the main strategy target for Shaoxing Branch Company of CHINA TELECOM is to become the leader communication company in Shaoxing city and its core competition ability is to provide an integrated service platform for local users to exchange whatever information whenever and wherever. Based on this the paper advices a new frame, which united three service units including fixed telephone service, mobile telephone service and network service, is the most important for gaining the competition advantage. Furthermore, this paper presents three company construction styles of this new service frame for select. And it also discusses the competition strategy and marketing strategy for every service unit. At last this paper shows the implementation system of new competition strategy. ONE OPINION which means changing the mind of being hurt by the 揹issymmetry control?policy. TWO BASIC STRATEGIES which means deeply distinguishing the service market and concentrating on strength. THREE SERVICE UNITS which means focusing on fixed telephone service, mobile telephone service and network service. FOUR BASIC FACTORS which means constructions, operation process, staff and cost. FIVE MANAGEMENT DEPARTMENTS which means clients department, products department, operation department, development department and inside function department.