China's Tourism Sites The Effective Implementation Of The Theories And Methods Of Network Marketing

The construction of web site of our country can retrospect to 1 996,by a few years fumble and accumulate, there have been a passel of trip web site that had web information of eating~ residing~ trave1~ purchasing-. entertainment and so on.But trip web sites of our country are still exiting much disparity comparing with some famous foreign trip web site especially as American, especially on side of theory of effectively actualizing U-marketing. This thesis introduce in emphases how to effectively actualize permission marketing~ customization marketing~. database marketing and direct marketing, and put forward the theory of U-marketing of filler effect and short border effect for the first time, which discuss the relation of four sorts of E-marketing ways and how to deal with the cooperation of four sorts of E-marketing ways by the numbers in order to achieve the most effective combination of four sorts of U-marketing way. Depending on the theory of U-marketing of filler effect, the thesis put forward four sorts of stratagem of U-marketing for the first time.In the end of this thesis, we analyze some question of E-marketing of www.ctrip.com by the theory' of U-marketing of filler effect and short border effect and put forward solved project.