Dalian West Pacific Petrochemical Co., Ltd. To Open Up International Market Strategy And Policy Research

West Pacific Petrochemical Company Ltd., Dalian (WEPEC for short) is the first Sino-foreign joint venture dealing with petrochemical products in China. It is important to find the ways to further develop WEPEC in the new century. By analyzing the features of the international market, the influences of entering WTO, and the situations of Chinese petrochemical enterprise joining the international market competition, this paper presents a viewpoint that WEPEC must develop the international market. According to the factor's analysis of WEPEC, the competition ability of WEPEC is given by analyzing the advantages and disadvantages; according to the relevant materials of international market, the competition is analyzed by analyzing the characteristic of the international petrochemical market's status and future. With the principle of the objective market, the paper analyzed the markets of the United States, the Southeastern Asia and eastern Asia such as Japan, South Korea, and compared the Mid-east Asia market, Europe Market, Latin-American market, South American market, African market, Russia market and East-Europe market. On the basis of marketing materials such as product demand gross, increasing tendency, product quality requirement, tariff, state management and so on, a conclusion is appeared that WEPEC should take the market in the Southeast Asia, the East Asia and the United State as its first objective market. According to the STP-4Ps strategy, the strategy of product, price, sales channel and promotion is made.