Domestic Life Insurance Companies To Carry Out E-commerce Strategy And Tactics

It has been widely acknowledged that the development of e-commerce should be connected with traditional business, so it works in finance field. This article will discuss the strategies and tactics of the developing process of e-commerce in domestic life insurance company and the notion and mode of life insurance marketing in e-commerce environment.On the basis of analyzing China (life) insurance developing direction and the general e-commerce environment in mainland, the e-commerce developing strategies to different kinds life insurance companies are discussed. And it gives some advice to those who want to apply e-commerce in their company. The EDI mode in Internet environment is advanced in this part. In the last part of this dissertation, we discussed the innovations in the notion and mode of life insurance marketing in e-commerce environment.