The Marketing Strategy Research Of China Life Insurance Corporation

On the basis of my working experience of many years and marketing theories that I have obtained during MBA studying, in this thesis, I will research and analyze the strategies and tactics on marketing of "China Life Insurance Corporation" deeply and systematically.The article discusses reasons for strategy analysis, and points out that insurance company should use specific ways to compete. All are based on the specific marketing strategy. Then is the profile of China Life Insurance Corporation.Firstly the article makes a SWOT analysis of China Life. Through the analysis, we understand that the potential of the insurance industry in China, and the strength, the weakness, the opportunities and the threatness of China Life. China Life's marketing strategy should be leading strategy.Secondly this article makes the segment analysis, establishing the specific targets system to make sure that the everyday work of China Life is subject to it's strategy.In the third part, this article discusses the specific pricing, production, sales distribution net and promotion tactics of China Life.