Guilin Hotel Group

Enterprise institution must be innovated as the quick development of the global economy and tourism market, china entering the WTO drawing near and breathing space for single hotel becoming smaller. Tourism market requires "hotel group" to be introduced into china hotel industry urgently. The better method for china hotels possessing capability to enter the international hotel market is setting up or leaguing hotel group that will bring many advantages. As one of earliness opening-up to outside tourist cities, Guilin also face opportunity and challenge. It hotels is confronted with the same circs. How to compete in tourism market and how to take advantages and mitigate disadvantage is the key factor for the development of Guilin's hotels. It's just in this background that the writer has conducted the research into the development of the regional hotels as a thesis for her Master Degree.The thesis is divided into three parts.The history for the generation and development of hotel group not only in the world but also in china are demonstrated. It is a result of the modern market economy and modem tourism. The advantages, organization structure and business form are also studied in the first chapter.The second chapter is focused on the present managing status of Guilin tourist star hotels. The necessity of establishing hotel group for the development of Guilin tourist star hotels is discussed.In the third chapter, six suggestions are given to the development of Guilin hotel. In addition, china hotel group's actuality is discussed.