Technological Innovation In The Biomedical Industry Risk Control

Technological innovation is the key of survival and development of the biopharmaceutical enterprises, but there is very large venture in activities of biopharmaceutical technological innovation. The venture may bring on the failure of the technological innovation, and even lead to the bankruptcy of the enterprises. How to control the technological innovation venture is what all the biopharmarceutical enterprises face up to. The paper tries to anlyze the technological innovation venture of the biopharmarceutical enterprises, and give the way to control it.The paper consists of seven, parts. Part One states the general situation of the biopharmarceutical industry and shows the importance of controlling the venture of biopharmarceutical technological innovation. The part also introduces the frame of the paper. In the second part , the author analyzes the technological venture in the technological innovation and put forward the corresponding controlling measure. The main content of the third part is how to control the managerial venture. In the forth part, the author points out'the financial venture existing in the pharmarceutical technological innovation and provides some controlling measure .In the fifth part, the author analyze marketing venture of the biopharmarceutical technological innovation. Then, according to the characteristic of biopharmarceutical marketing, the author bring forward some measure to control the marketing venture. Part Six give a case to show how to make project decision. Part Seven summarize the analyse of the venture of the biopharmarceutical technological innovation and the measures of controlling the venture.