Liaoning Construction Bank Of Intermediary Business Development Strategy Study

Origining with the development and utilizing of electronic and information technology, and with the growth of economy globalization, the banking intermediary business has made a rapid growth at the beginning of 1950s in the 20th century. This new banking service not only departs from the traditional assets, liabilities, but also gives an excellent performance in the banking business that is becoming a hot point in bank's competition. The services of China Construction Bank(CCB) Liaoning Subbranch is on the stage of developing. Whatever on the aspects of layer of service, products, sales or management, she should work more hard to catch up her competitors. Financial experts believe, as soon as China enters the WTO, foreign banks have more advantages to attract potential customers and will occupy more markets shares than the domestic banks on the aspect of intermediaries' field. Therefore, under the double pressure, which is from the external-how to face the challenge from the foreign banks, and internal-how to develop itself, the initial tasks of China Construction Bank is to analyze the spread between CCB and foreign banks correctly, to catch the commercial opportunity which is brought by China's entering the WTO and the transactional time for the foreign banks adjusting themselves in China in this period. Liaoning Subbranch of CCB should set correct intermediary business strategy that is suitable for itself.This article emphasizes the current performance of Liaoning Subbranch of CCB intermediaries business, analyzes the difficulties and problem that obstruct Liaoning Subbranch of CCB's development. Combining the means of SWOT, this article gives the Liaoning Subbranch of CCB's intermediary business developing strategy. Through the implementation of development strategy, Liaoning Subbranch of CCB will make a rapid growth on the banking intermediary business, in order to expand the market share.