The Network Banks And Its Practice In China

With the development of information technology, network is penetrating in economical and financial fields. Facing more and more competition and challenge, developing business on internet is the necessary choice for banks to adjust their business to meet the new environment. Internet banking is the orientation of natural banks. There is no time to delay to learn and develop our internet banking. Research on strategies of internet banking in China makes important sence. By combining theory and practice, using comparison, the author studies the situation of internet banking in China, analyzes its issues, prompts the development strategies and expects its prospect.This article is divided into four chapers.Chapter 1: Summary of internet bank. It introduces the basis of internet banking including the definition, the difference between an internet based bank and a traditional bank. It points out the inevitability of internet bank.Chapter 2: By research on the internet banks in the world, it sums up the main modes and strategies of internet banks. The main modes include E-branch, pure E-bank and financial portal web-site. After comparison of the three modes, it concludes that modality of internet banks will be various. Secondly, it introduces the strategic policy of intenet banks which includes competition policy and client policy. The strategic policy is what we should learn to develop our internet banks.Chapter 3: It studies the situation of internet banking in China, analyzes its issues, prompts the development strategies. We are now at primary stage of internet banking, on the basis of our financial environment, we should shape the future of online financial services according to our national conditions.Chapter 4: Prospects of internet bank. It studies the new trends of internet banking in the world, concludes that we should develop our internet banking actively. Our commercial bank will become more international and the internet banking will make more and more important effects on financial innovation.