The Strategic Planning Research Of Jinzhou Commercial Bank

The subject of this thesis is the strategic planning of Jinzhou Commercial Bank. The author makes a further study of the strategic plan within future three years by combining the theory with practice.First, the enterprise strategic theories are introduced simply, that the development of strategic theories is divided into three phases: firstly, early strategic ideas phase, secondly traditional strategic theory phase and the latest competition theory phase.Then, the bank's task is presented, that service for local economy and fulfills the goal of enterprise value maximum. This thesis also explains the strategic theories from every aspect.In the following chapter, the external environments of Jinzhou Commercial Bank are analyzed. The development opportunities and threats of the bank are be found, which are the basis to establish strategic goals. PEST analytical technique, EFE matrix, Porter's five force pattern and CPM matrix are used in this chapter and the conclusion is that the external environments are the important factors for the success of Jinzhou Commercial Bank, but the advantaged factors maybe translated into disadvantaged factors in the future, so finding the right segmentation market and establishing core competence are necessary.In chapter 5, the strengths and weaknesses of Jinzhou Commercial Bank are introduced by analyzing the internal environments. Then with the analyzing tool of IFE matrix, it is known that the most of strengths of the bank are inherent, and the weakness could be transformed into strengths.On the base of external and internal environments analyzing of Jinzhou Commercial Bank, the thesis continues to strategic decision-making and choosing. The four strategies of SO,WO,ST and WT are available from the SWOT matrix analyzing tool. Together used with SWOT matrix and SPACE matrix tool, it is concluded that SO strategy is suitable for the bank. Then the main business and the decisions for the SO strategy are gotten by using BCG matrix. At last, strategic goal is divided into four objectives: financial objective, marketing & customer, internal operational ability and human resource improving.At the end of thesis, the general conclusion of Jinzhou Commercial Bank is given.