High-tech Product Pricing Method

The trend of the international freetrade and economic integration brings enterprises many indefinite environmental factors. The traditional pricing methods that are applied to common merchandises cannot meet the needs of high-tech products pricing now. Price reduction seems to be the most frequently used competition strategy, however which results in much loss. So pricing method becomes an imperative research subject, which is expected to help enterprises price suitably and correctly, and sequentially gain profit as well as avoiding price war.The dissertation is divided into four parts: the first part differentiates and analyses three concepts related to high-tech products, and introduces home and international methods of ascertaining high-tech products and their characteristics; the second one synopsizes the traditional methods of pricing common commodities and means of evaluating immaterial assets and these methods' inapplicability contrasted to high-tech products; the third one summarizes the main factors of affecting the high-tech products price and principles that should be followed; the fourth one puts forward different pricing methods based on different market structures.