Seven Sand Co., Ltd. Of China Development Strategy

Guizhou China No.7 Grinding Wheel Co.Ltd(stock code: China Qisha) is the largest base for abrasive production and exportation in Guizhou Province. It is also one of the largest key state enterprises in area of machinery tool industry, whose major businesses are the production and sale of abrasive, grinding machine and refractory materials. However, various internal and external disadvantages existing in the company lead to a narrow margin of profit in the year of 1998 and 1999, and make a loss in the year of 2000. How should China Qisha survive from the crisis?The thesis aims to supply references to the development of China Qisha through strategic studies on enterprise development. Through the background introduction of the company and analysis of business environment and management, the thesis sets a strategic development goal for the company. The company should catch the opportunity and try its best to be the top three of abrasive producer in the world after 5 years development. While identifying the development strategy of being a manufacturer of traditional abrasive and grinding machine, the thesis is also focusing on upgrading production structure, developing new materials, improving technical innovation and marketing, and enhancing information management, in order to shape a multi-industry and modern business layout to improve the comprehensive economic power of the company. The corresponding tactic and strategy are as follows:The company should actively adjust the production structure to adapt to the market change, to establish marketing net, to strengthen internal administration, to emphasis on the human resource development, to cultivate the enterprise culture, to take a sense of social responsibility and responsiveness to the stockholders, and to turn the company to be an excellent listed company with high returns and outstanding achievement.