The Study On The Developing Strategy Of State-owned Key Construction Enterprise

After the entrance in to WTO in Nov 2001, China will cancel all the restrictions in building market in 2006. It's a special opportunity and challenge for Chinese building industry. Being one of the most important industries, building plays a crucial role in economic development. State-owned key construction enterprises occupy great share in market ability, product value, technical level and scientific research, etc. Under the condition of such challenge and chance, Chinese construction enterprises, especial the key construction enterprises, are facing the problem of how to adjust themselves in the line with international standard. This thesis involved the research on the developing strategy of state-owned key construction enterprises. It'll put forward some strategic theories and have a certain guide to those developing enterprises.This thesis's research fields include:(1) Based on the analysis to the current situation of construction enterprises, the studying purpose of this thesis is finding and solving the main problem in these enterprises and located the emphases of this thesis.(2) Using the reference of domestic and international strategic models, the research model of construction enterprises is set up in this thesis, and the means is chosen to finish the task.(3) Employing the method of SWOT, the research in state-owned key construction enterprises, for example the advantage and disadvantage in those enterprises and the challenge they have to face, and conclude present strategic state of them.(4) The strategic goal of this thesis may make state-owned key construction enterprises become larger, and make the rule of present and long-dated strategic program. "Three phases" collectivity strategies for overall development of the enterprises, bringing up interior condition in virtue of exterior condition, exploiting international market, in order to make their absolute production value of building get higher and comparative production value get lower, and ensure them development.(5) According to the strategies system, the strategic measures are established for state-owned key construction enterprises. Measures include enterprises should consummate interior function, mastery international rules, become multinational, etc, come into being the developing strategy system of state-owned key construction enterprises with collectivity strategies.(6) The developing strategy is designed for the third construction enterprises in Nanjing, on the base of the developing strategy of state-owned key construction enterprises. This developing strategy will guide its development in a certain extent, involving strategy analyze, strategy programming , strategy choice and strategy schemes, so that this thesis may refer to the same enterprises.