Shenyang Chemical Cs Quality Strategic Research

China entered into WTO formally on Dec. 11,2001. when all over the country is celebrating the historic chance, the vast state-owned enterprises have to face the great challenges bringing by access of WTO. and international competition become domesticlly. So it is urgent for every state-owned enterprise to keep aware of the situation, learn from self and others, make full use of self's superiority, change press force into inspiring force .The famous manager Juran said : "21 century is a quality century." As new century and global economy coming , market competition focused on quality become increasingly sharper, Facing so strong international competitors , enterprises must upgrade the quality of service to central strategic position and improve produce efficiency by strenghtening management and adopting new technology, process and material; grasp management innovation tightly, by absorbing latest technology and fruit of art continuously to realize product creation; insist on conducting total quality management .improve and innovate quality of service as well ensure quality of product to satisfy the customers at last , and she could succeed in competition and get long-term success.CS strategy .namely '"customer satisfactory" strategy of quality, is to improve "customer is God" acquainted by enterprises to management theory, which include all the process, such as product design, manufacture , sales and service. It is widely used in western industry and commerce field and bring a revolution in quality management, it breaks through the shortage of conventional quality control which is inward and without strategies, becoming an forceful arm for enterprises taking up market.This article take Shenyang Chemical Co. , Ltd. as an example .After introducing CS strategy, It make an analysis on inner and outer market circumstance of Shenyang Chemical Co. , Ltd(SCC). Then propose to establish SCC CS strategy of quality on basis of the analysis and how to conduct the strategy. 1 hope that the article can offer help for state-owned enterprises which are carrying on the strategy.