| November 10th, 2001, China entered WTO officially. Along with the gradually weakening of tariff protaction and the further intervention of foreign cemented carbide manufacturers to the cemented carbide market in China, cemented carbide industry of China has faced to a brand new and complicated environment of competition. How Zigong Cemented Carbide Corp., Ltd. (ZGCC) self-evaluates and analyses external environment varieties, properly distributes all the sources according to the competitors' possible action to form its own competition superority and special strategy becomes especially important. Therefor, this paper specializes in marketing strategy and countermeasures of ZGCC:(1) On the base of marketing competition environment system of cemented carbide after entering WTO, this paper analyses ZGCC's superiority, inferiority and opportunity and challengy would be confronted with; discusses ZGCC's developing trend and developing strategy in the future; establishes ZGCC's "15th developing strategy (program)"; relates briefly its marketing strategy, "T-type" developing of products, capital operation strategy, enterprise identity strategy and human resource strategy etc; puts forward that developing medium and high grade cemented carbide products is the main direction of exploiting future marketing of ZGCC and concludes that discrepancy marketing strategy will be the main marketing method.(2) For the implement of marketing strategy,this paper analyses competition structure and competition characters ZGCC is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of ZGCC etc; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management.
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