The High-tech Agricultural Products Target Market Determined

Due to the restriction of resource shortage and the differences in favor of requirement, enterprises must first understand the different terms for assessment in the comparison of subdivided market amidst marketing sales activities by choosing those subdivided markets capable of putting into play the advantages of differences within the enterprises themselves and to use them as targeted markets of operations and services of the enterprises.By means of carrying out analysis on the varieties of factors chosen above towards a high-tech enterprise manufacturing light-transfer additives, combining the industrial characteristics of the economic system in the Chinese countryside currently in force and agro-capital products, and, under the theoretical guidance in the choice of targeted market of Professor Kotler, the lot of factors that affects the enterprise in confirming targeted market is analyzed.By means of analysis towards the status quo of mulch film market in China, I look at the mulch film plants as indirect decision maker. Therefore, putting into consideration that agricultural mulch film additive manufacturers require to look after the fundamental benefits and requirements of end-users of agricultural mulch films and those of agricultural mulch film manufacturers, by promoting agricultural mulch film users towards the recognition of latest technology may beef up the demand of additive users towards the latest technology.Assessment Concerning Subdivided Market.By means of analysis towards a company's own resources and product technology and relevant practical situations, under the theoretical guidance of Professor Kotler, assessment in three aspects is carried out, namely:1. In the analysis of the size and pace of growth of the subdivided market, the importance market size and growth towards the chosen targeted market is discussed;2. Discussion on the main points of the analysis in the structural attraction of the subdivided market has been carried out, mainly including: On the importance of the orientation of government policies and products; Analysis of group purchasing power of the subdivided market; Various marketing environments of the subdivided market required for consideration;3. Analysis Between Corporate Resource and Target The importance of orientation of both and the consideration of this company in the choice of targeted market towards the understanding and consideration of this theory are described.Targeted Market and the Choice of Market Coverage StrategyThe dissertation combines Professor Kotler's choice theory towards targeted market and market coverage strategy, practically discussing the company's confirmation towards Xinjiang targeted market, pinpointing the advancement and monopoly of light-shifting technology, the adoption of concentrated market difference strategy.Summing up, because of the restriction of high-tech corporate resource and technical time effectiveness, while choosing the targeted market, an enterprise should put into full consideration towards the above assessment factors in the subdivided market, confirming suitable targeted market that may be effectively made use of corporate resource, while correspondingly deciding corporate market. Otherwise, "blind" entry will surely result in the waste of corporate resource, loss of competitive edge and missing the opportunity of products entering the market.