Modern Commercial Banking Intermediary Business Theory And Practice

This paper explains the origin, development and characteristics of intermediary business of commercial banks systematically, introduces the operation and innovation of all kinds of intermediary business concretely, discusses the marketing management of it and puts forward to some new suggestions concerning further developing intermediary business of commercial banks in China. The direction of business running of commercial banks varies with the change of economic financial environments. The law that bank adjust continually its business structure for seeking the roads of living and development is embodied in the business adjustment from assets management to liabilities management to assets-liabilities management. To the 70's of the 20th century, commercial banks encounter intense shock again. A series of innovation of types of intermediary business make it become a important part of banks running. Intermediary business, assets business and liabilities business are regarded as three big pillar business of commercial banks.Intermediary business achieves full development, as a result of its advantages of low costs, risk and high income. It has a lot of types, including traditional cleaning, agency business and emerging business such as credit card, information consulting, guarantee business and so on. They all have their own characteristics and it is different in specific operational procedure. A problem that isn't neglected is the marketing strategy in the running and management of it. It must pay more attention to the application and management of the marketing strategy and adopt variously comprehensive ways such as traditional and modern relation marketing and so on. The risk of it of banks is lower than that of assets and liabilities business, but it can't be neglected, especially off-balance sheet activities. Now it haw already become the trouble of safe running of banks, which extremely leads to bankruptcy of some famous banks. Intermediary business, especially risk and judgment and control of off-balance sheet activities has become the focus of the attention of the central and commercial banks. To compare with the banks in the western countries. The development of intermediary business of it in China is still in a primary stage, which is something with the special financial system of China. Now ,China has entered the WTO. Commercial banks will be intergrated further into competition of international markets. Undoubtly, more attention should be paid to intermediary business. The banks in China should take full advantages of the good opportunities and strive to improve their qualities, in order to meet mew challenge and competition...