E Era Manufacturing Services Marketing

The coming of E time announced the end of industrial economy time. In this new era, the global manufacturing will try to survive and develop in a completely new space of information and network. How our traditional manufacturing maintain their development in the global competitive market becomes the focus each entrepreneur must think about. In recent years, a series of studies and explorations in this regard are being carried out in domestic enterprises. For example, Hair and Legend Digital, the two famous enterprises in China, have put forward the policy of transforming product-oriented manufacturing to service-oriented enterprise after absorbing foreign advanced experiences and adjustment of their marketing strategy. But we must realize that our enterprises has lagged behind overseas enterprises in terms of marketing concept and strategy as well as the adoption of information technology, the reason is our traditional enterprises are hindered by many aspects in the course of marketing mode transformation from product-oriented enterprise to custom-oriented enterprise. This thesis analyzed the marketing problems existed in our manufacturing under the change of marketing environment and put forwarded the solutions to them. The change of marketing environment behaves mainly like, the globalization of marketing activities, the technology of large scale of information treatment, improvement of management efficiency, appear of network marketing, increment of cyber population, arising of individual consumption, quick change of consumption idea, progress of competitors' information technology, homogeneity of product quality and shrink of product life cycle, etc. During the change of marketing environment in E time, entrepreneur more and more understand the value of customers and shift the marketingorientation accordingly. The marketing target is to farthest satisfy the needs of customers and service will be the key for the enterprises to reach the target.Because of the impact of traditional structure and concept in our manufacturing, there are many problems in service marketing, such as, lag of marketing concept, low development of information, simplicity of service methods and delay of restructuring.E time marketing concept is created on the basis of real situation and problems in our enterprises. They are the concepts of relational marketing, individualized integral product, priority of customer convenience, in time communication with customers, integral collaboration, protection of customer privacy, internal customers and globalized marketing.Under the guide of marketing concept, the service combination of staff, service facilities and service process in E time are analyzed. This analysis is focused on the relation of satisfaction between staff's and customer's. Regarding service facilities, we analyzed design of service web site and upgrading of traditional service facilities and put forward the idea of brand service. Regarding service process, we analyzed the digitalization of customer information and the management of service process by network technology.Lastly, this thesis explained the transformation of management mode in E time and explore the business process and restructure of our manufacturing in E time.