Development Status And Prospects Of China's Chain Drugstores

Chain management is the most popular means of the marketing in the world and is the way of the reform in our circulation area. The drug chain stores are also greatly developing in our country. At the same time, all kinds of problems and contradictions have appeared. The article discusses them by using some theories of management and marketing. Besides this, the status of the drug chain store in the U.S.A. is introduced in this article. Comparied with its status in the U.S.A., the differences and the problems of the drug chain store in our country are discussed. and the paper tries to seek the solutions.The paper is made up of the following three parts:Part A: The concept and characteristic of chain manage are introduced in this part. The competition advantages of drug store by employing chain managers are discussed in this part.Part B: This part analysis the status and the main existing problems of the chain drug stores in our country. The paper reviews the history of the drug stores and indicates the chance resulted from the reform of medical systems is the main reason why the drug chain store are developing so quickly in recent years. Then the status and the main existing problems of the chain drug stores are analyzed from two aspects of system and management. At the end of this part, the development and the status of the drug chain store in the U.S.A. are introduced and the author compares them with those of drug chain stores in China to find out the differences.Part C: The perspective development of drug chain stores in China is discussed by analysis the market potential, the policy, the competition, the chances and the challenges after China joining WTO. At last, the countermeasures against the obstacles in the development of drug chain stores in the future are put forward from many aspects, includingadjustment of policy, the formation of core competence, the fame of a company, and the excavation and training of staff.