Venturi Group Investment Strategy Of

China has entered WTO and many private companies in China will meet more fierce competitive environment, so every enterprise, in order to survive and develop in the fierce competitions, must make correct strategies. If they make unfit strategies, they would not succeed; of course, if they have good strategy but no better management, they also could not succeed. We believe many managers have realized this question's important, and have made their investment and development strategies actively according to the outer environment and inner conditions. So, we try to compare the strategy of Wince company with other companies, and make out the correct investment and development strategies, and we hope this article will bring some helps to other private companies when they decide their investment and development strategies.In this article, the author employs some industry analysis and case analysis, and use quality analysis and quantity analysis. In the preface, the author analyzes the SWOT(strengths, weakness, opportunity, threat ) of the private companies after china's entrance to WTO. In the first chapter, the paper introduces Wince company's development history and organization structure as well as its investment scale and management characteristics. In the second chapter, the paper analyzes Wince company's investment efficiency. Wince company has gained some successes, but it failed in many aspects. We think, besides its lack of good management, another main reason is that it has no correct investment and development strategies.In the third chapter, the author compares other private companies' investment and development strategy with Wince company in order tofind out their differences. These enterprises have their own advantages. The first company is Waxing company that carries out international investment strategy. And the second company is Changjiang company that operates multy-entry investment and development strategy. In the thesis the paper compares Hehuang company that be controlled by Changjiang company with Xinsiji company and Wince company. The third company is Xiwang company that has succeed in private company owns right arrangement and multy-entry investment and development strategy.In the fourth chapter, the paper analyzes the real estate investment prospects and competitive environments of Wince company, and compare Zhixin real estate company and Wanke real estate company with Wince company, and compare Jinxmingzai and Jinxtinyan with Huisuo garden in order to define Winces SWOT.In the fifth chapter, according to Winces SWOT the author puts out a new investment and development strategy that Wince company must reduce investment in other programs and keep the real estate business and enter new fields in order to transfer the company strategy and enhance its core competence.