Liaoning Mobile Communication Company's Accession To The Wto After The Countermeasures

On February 15 ,1997 , the 69 WTO member nations that handled more than 90% of global telecom business officially signed the Basic Telecommunications Agreement that is aimed to promote the opening of the telecom market by 2000. As a subsidiary of China Mobile Communication Corporation established in 1999 after recombined the Liaoning Mobile Communication Co.(hereinafter LMCC) is in the fierce competition. This article makes some study on the developing strategy of how to get superiority in the ongoing WTO background.This paper can be divided into four parts in structure:1) The introduces is on interior environment from enterprise survey ,history , network technical level ,business development organization and human resource ;2) The exterior environment analyses through domestic competitors , international mobile communications marketing and other mobile runners;3) The effect to LMCC after entrance WTO , examines the opportunity to mobile industry, the problem in policy and analyses of inferiority and superiority from the marketing , competition and development aspects starting on entrance promise;4) Study on development strategy illustrates feasible strategy and tactics under change of the world telecom industry pattern from the point view of technical, operating and management.