Balanced Scorecard Performance Management System And Applied Research

With the arrival of information society and intensification of market competition, more and more enterprises begin to attach importance to performance management. They hope to effectively manage all or different levels of organizations and staff of enterprises by setting up a scientific system of performance management in order to ensure to realize enterprise strategies.Two professors in the Harvard University-Robert S Kaplan and David P Norton responded the call of the times. On the basis of summarizing successful experience of performance management system of twelve large-scale enterprises, it took them a few years and finally they advanced the Balanced Scorecard in 1992. The Balanced Scorecard is a performance management system combining performance with strategy management and it has been received by more and more enterprises at present, so the aim of this thesis is to provide some helps for applying and developing this new kind of performance management system in enterprises by tentatively researching establishment and application problems about the Balanced Scorecard.This thesis is divided into three chapters. The first chapter is the Balanced Scorecard: modern performance management system on the core of strategy. This part on the one hand discusses that the Balanced Scorecard is inevitable product of information society, on the other hand discusses four essential traits of the Balanced Scorecard that are different from those of traditional performance management system: 1.on the core of strategy; 2.laying equal stress on between process management and goal management; 3. combination between financial index and non-financial index; 4.balance between short-goal and long-goal.The second chapter is establishment of the Balanced Scorecard performance management system, which is key content of the thesis. Firstly this part introduces content of the Balanced Scorecard, that is finance, customer.. inside management process and study and growth. Combination between financial aspect and non-financial aspects effectively make up the defects of traditional performance management system. Secondly this part discusses systematically establishment of the Balanced Scorecard and sums up seven steps. Finally this chapter cites a example of setting up the Balanced Scorecard belonged to a Chemical Bank so as to illustrate directly how to set up the Balanced Scorecard in the concrete enterprise, which combine theory with practice.The third chapter is application analysis of the Balanced Scorecard in enterprises of our country. Firstly this part introduces present situation of performance management system of our enterprises and which influence outside environment make on it, moreover deeply shows important meanings of applying the Balanced Scorecard in our enterprises. Secondly this part tentatively analyzes which obstacles our enterprises may encounter when they apply it as well as corresponding improvements. Finally this part poses three problems to which our enterprises should pay attention when they apply the Balanced Scorecard.This thesis considers the Balanced Scorecard is a more complicated performance management system, so there is a certain degree of difficulty about researching its establishment and application in the enterprises. Especially as far as our enterprises are concerned, successfully applying the Balanced Scorecard is not a easy thing, which need continual attempt and grope in between theory and practice as well as need pay hard labors.