Qingdao Tourism Industry Organizations To Optimize The Preliminary Study

This article consists of three main parts. Though SCP frame is used overall through this article, the SCP frame is partly improved with many theories of modern industrial organization absorbed. With analyzing a large quantity of collected statistic, the first part reveals the current situation and existing problems of Qingdao tourist industrial organization from market concentrate, market conduct and market conformance by qualitative analysis and quantitative analysis. Low market concentrate, low entry barriers, high exit barriers, resembling products small-scale investment and incompatible development in all sections, are the main problems existing in market structure. Market conducts are mainly in form of excessive competition, same advertisements, combination and integration comparatively lagged. The main situations of market performance are no scale economy and inefficient management for small size.The second part analyzes the circumstance, where Qingdao tourist industrial organization is optimized, from WTO, economic integration, technological improvement and industrial policies.Basing on the analysis above, I think the goal of Qingdao tourist industrial organization evolution should being a competitive and dynamic organization aim in efficient competition, where oligarch dominates and large, moderate and small size businesses exist compatibly. Detail methods and approaches are given including: improving tourist group and cultivating leading business, increasing the market concentrate, developing virtual integration and accelerating the reform of the moderate and small size tourist business. During the course of optimization, I think the market force is the core impetus in improving the efficiency of resourceful distribution and utilization. But government, which can' t displace the market forces, is indispensable in improving because of the fresh in tourist industry and the insufficient market system in China.