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The Research On Industrial Organization Of Hunan's Tourism Industry

Posted on:2005-12-30Degree:MasterType:Thesis
Country:ChinaCandidate:Y L DengFull Text:PDF
GTID:2166360155454839Subject:Business management
Abstract/Summary:PDF Full Text Request
Various problems in the development of Hunan's tourism industry have made the province's tourism industry lagged behind the requirement of a key reforming stage. Addressing such problems, this thesis studies the tourism industry of Hunan Province with economics of industrial organization and relevant economic management theories and with the methods of both positive analysis and normative analysis. Closely following the province's actual situation, the thesis used the economics of industrial organization and adopted the analysis framework of SCP to study the situation of Hunan's tourism industry including industrial structure, industrial conduct, industrial performance and the governments' industrial organization policies, with the emphasis put on tour agencies and tourist restaurants. On the basis in-depth analysis, the thesis tries to find out why Hunan's tourism companies remain un-organized, small, weak and inefficient, why low-level malicious competition prevails among tourism companies, and why the tourism market has been turning over small profits.Then the thesis suggested a mode to rationalize the organization of Hunan's tourism industry. The thesis points out that the basic reason for the low-level, irrational competitions and the overall low efficiency of the province's tourism market is the perfectly competitive market structure. The thesis points out that the basic target mode for rationalizing the province's tourism industry is monopolistic competition aimed at a more centralized market.At last, the thesis suggests measures to improve Hunan's tourism industry organization. On the one hand, tourism companies should adjust their non-price behaviors and organization behaviors, especially the organization behaviors, so as to optimize the market organizations. On the other hand, the thesis put forwards suggestions for the government to improve its industrial organization policies.
Keywords/Search Tags:tourism industry, industrial organization, tour agencies, tourist restaurants, industrial organization policies
PDF Full Text Request
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