| The author, a person working in Management Consultant of China (MCC), combining with the practice, refers to substantial documents including professional work, management periodicals, records of his work and Internet. Meanwhile, the author uses some present documents. What's more, the author does some methods such as qualitative analysis and compared research on the situation of the industry of home and abroad MMC, analyses the current situation, problem, advantage and opportunity of the industry of MMC. At the same time, the author explores the relationship of domestic enterprises and the industry of management consultant, puts forward that the industry of home enterprises should have a farseeing mind and cultivate and elevate their own core competence to make the enterprises bigger and stronger.Based on the above analysis, the author deliberates the core competence of MMC and brand competitive strategy, including the market analysis and summaries the brand positioning, brand marketing, the work team construction of consultants, the inside management of consultant corporations, the database and the network of consultants. Finally, the author introduces and analyses some consultant company to practice and strengthen this paper.It's not a long time for the development of MMC in China. Although enterprises demand consultants, the knowledge and practice is insufficient and there are some unsuccessful cases of the development of foreign consultant corporations in China. Therefore, it's a little difficult for the author to go deeply into this problem. The main reason lies in the fact that there are not many practical cases and research of the combination of the industry of MMC and brand competitive strategy.The originality of the paper lies in the fact that the author combines the theory of brand competitive strategy and the practice of the industry of MMC and advances the strategy of a new brand competitiveapplying to the industry of MMC. As a result, the paper has its unique feature. |
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