| This article centers upon the survival and development strategy of Yangzi Petrochemical ltd. (YPC). First, a series of factors are studied and analysed. The factors are the folio wings: political and economic situation all over the world, the past and future of international petrochemical businesses, international and domestic petrochemical products market ,the situation after China petrochemical corporation's transformation and the influence of China's entrance into WTO on YPC and so on. The opportunities and threatenesses of YPC's survival and development are found out. Second, comparing YPC with competitors in the enterprise's scale, organism of management, organization's structure and system, the variety of products, the sales and supply system, research and development and the structure of employees, the article discusses YPC's strengths and weaknesses. Then, "SWOT" is adopted. Finally, after determining YPC's status in the global competition, the article selects "low cost development and innovation development as YPC's development strategy. In a brief, YPC's strategic goal is to make it become a first-class, high-tech, integrated petrochemical company and become strong competitive in the world. Meanwhile, the article puts forward a series of feasible measures. In a conclusion, if YPC puts the strategy into effect, YPC will not only become stronger and stronger, but also must be the winner in competition with other competitors in the future. |
